My Photo & Video Services

What makes photography a strange invention is that its primary raw materials are time and light.

— John Berger

Hi, I'm Sam Mackenzie Armstrong


With over fifteen years under my belt in the world of photography, my specialty lies in crafting authentic headshots and intricate portraits that resonate with the viewer.

Every face tells a unique story, and I'm passionate about capturing that essence, ensuring each shot is both genuine and compelling.

From corporate profiles to artists seeking to showcase their persona, my commitment is to produce images that not only capture attention but also encapsulate the true spirit of the person or a situation.

My photo session approach

Satisfaction Guarantee

With over 15 years of satisfied clients, I am happy to offer a satisfaction guarantee on all my photography sessions. If you're not happy with the photos, I'll be happy to reshoot.

Highly Flexible approach

To ensure a smooth photographic experience, I adapt to your specific scheduling needs, including Saturday and late afternoon slots. Each session is tailored to best represent your vision and purpose.

Straightforward pricing, licensing

I use a straightforward, time-based pricing model with no release, collaboration, clothing or set change fees. And for corporate use, I don't fiddle with licensing: the images are released to you, they are yours.


Gillian McKay

Can't say enough good things about my headshot shoot with Sam. He was highly professional, flexible with my shoot date and had a wonderful approach that made me feel comfortable and relaxed the whole time! My husband and I went together so that we could each get some shots done, and we left delighted with the results. The 90minute package is perfect, as it gives you time to get just the right shots with a few different outfits/backgrounds, without feeling rushed. Highly recommended!

Aro Korol

"The best ever headshots for our film promotion were made by Sam in his Central London studio. We basically left with the photos edited. Fast, professional reliable. Highly recommended."

Anna Palmgreen-Houel

Sam helped me with a series of professional photos. He totally understood the brief and did a great job! I can highly recommend him. Anna

Brands & Partners

We are proud to have joined forces with some fantastic brands and companies over the years:

Ready to boost your personal and business brand?

Send me a message or give me a call, and together we will find the best solution to your needs.

Studio: Fox Court, 14 Gray's Inn Road, London WC1X 8HN

Phone: 020 3305 7505 (Sam)


If you include your phone number, we will be happy to call you back!

Studio: Fox Court, 14 Gray's Inn Road, London, WC1X 8HN