Situation


Chris Lincoln is a dedicated and experienced coach known for his ability to inspire and develop athletes at all levels. With a strong background in sports leadership and a passion for mentorship, he focuses on building both skill and character in his players.


A business coach working with a photographer typically requires several key elements to ensure effective branding, marketing, and business growth. These include:


  1. Professional Headshots – High-quality images that convey confidence and professionalism for use on websites, social media, and marketing materials.
  2. Branding Photography – Images that showcase the coach’s personality, work environment, and interactions with clients to create a strong personal brand.
  3. Event Coverage – Photos of live coaching sessions, speaking engagements, or workshops to build credibility and marketing content.
  4. Social Media Content – A variety of lifestyle and action shots tailored for social media platforms to enhance engagement.
  5. Consistency and Quality – A cohesive style that aligns with the coach’s brand message and professional image.



In short, a business coach needs a photographer who understands their brand, can capture their essence authentically, and provides versatile, high-quality images for marketing and personal branding.





Solution


I took the time to truly understand Chris's vision and unique personality to create a photo session tailored specifically to him.


We started with an in-depth online consultation, where I listened carefully to his goals, brand message, and the image he wanted to project. From there, I curated a detailed mood board, capturing the essence of his coaching style—professional yet approachable, inspiring yet authentic.


This guided the creative direction of our shoot, ensuring every shot reflected his personality and the energy he brings to his coaching.


On the day of the session, we executed the plan seamlessly, resulting in a collection of images that not only elevated his brand but also felt genuinely "him."


Result


Chris and I are excited to show you some of the highlights from his photography session below, but here are a few words from the client himself:


""I had a fantastic experience working with Sam on my professional headshots. Sam is a warm, creative, and seasoned professional photographer who can bring a desired persona to life. Sam captures real moments and the genuine personality behind them. Sam made me feel completely at ease during the shoot, patiently guiding me to get the perfect shots that breathed life into the images we aimed to capture. The headshots are mind-blowing and have helped with my confidence. The highlights we chose for editing instantly boosted my credibility and approachability as a business founder.


I highly recommend Sam to anyone looking for outstanding professional photos that can capture you in your best light, figuratively and literally."


Are you looking for a corporate photographer?


I am happy to have a chat to find out a best solution for your goals and ideas. Send me a message, or give me a call, and let's start a conversation!


Phone: 020 3305 7505 (Sam)

Email: sam@sammackenziearmstrong.com

We will be happy to call you back if you include your phone number!